Global marketing officers are tasked with presenting the best face of the company to the world. This requires deep industry understanding, marketing expertise, business acumen, and unparalleled communication ability. We help chief marketing officers (CMOs) and their organizations define, deliver, and communicate the corporate goals of their companies. We help build efficient top-to-bottom marketing organizations – the people, roles, and responsibilities. And we deliver talent solutions that help the CMO transform the marketing group into a curious, agile, performance-oriented, and purposeful organization.
- We speak people. We understand how to realize their potential and drive behaviour change.
- We understand work. How to organize it and get it done as effectively as possibly.
- We dig deep. We provide granularity on organization structure: roles, accountabilities, decision rights, rewards, the competencies you need in your people and how to drive behaviour change.
- We’re collaborative. We build the solution with you so everyone feels they have a stake in its success.
- We define the standard. We built the region’s most widely used competency framework, job evaluation methodology, and our powerful scenario-planning software accurately anticipates future workforce needs.
- We are data driven. We own the most comprehensive people databases in the world. We understand exactly what drives success in the workplace.
- We’ll see it through to the end. We don’t just provide a blueprint for success, we support organizations on every aspect of implementation.